How FirstLook works
Three actions from you.
Everything else is automatic.
Paste your project. Approve your FirstLook. Set your private maximum. We take care of the auction from there.
You
Three things. That’s it.
- 01
Paste your project
Drop in your URL. We read the site, find the strongest visual and build your FirstLook.
- 02
Approve your FirstLook
Review the generated hero. Make a quick correction only if something needs changing.
- 03
Set your private max
Choose the most you are willing to pay. Nobody else ever sees that number.
Then FirstLook takes over
You’re in. We handle the rest.
We keep you ahead by the smallest amount needed, up to your maximum.
Highest authorised bidder wins. You pay the effective winning amount, not your maximum.
Your FirstLook takes over the surface for the guaranteed period.
If nobody takes the next slot, you remain live for free.
Proxy bidding
Your maximum stays private
You choose the ceiling. FirstLook chooses the smallest winning bid.
Current bid
$71
Your private max
$100
Only you can see this
- $48
- $70
- $71
You still lead
We only use as much of your maximum as needed.
Win it. Own it.
Day
09:00–21:00 GST
10 min
guaranteed ownership
Night
21:00–09:00 GST
20 min
guaranteed ownership
Your guarantee ends. Your ownership doesn't.
Nobody takes the next slot? You stay on FirstLook for free.
Your guaranteed window ends, but your ownership does not. You remain live until the next successful takeover.
The daily ladder
Every morning, everyone gets another shot.
- Every day starts at $5.
- Every successful takeover pushes the next minimum higher.
- No takeover? The ladder stays where it is and the current owner stays live.
At 09:00 GST only the price resets. The current Billboard owner is never removed automatically — they stay until somebody wins a takeover.
Ready for your FirstLook?
Paste your project and see what your Billboard could look like before you bid.
Own the next lookCurrent ladder: $48